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Wednesday, January 30, 2013
What It Is: The next-generation Audi S3 cabriolet, caught by our spy photographers in light disguise. Based on the third generation of the Audi A3, the next A3 convertible will be aimed squarely at the U.S. market for the first time. Audi’s American dream is why the new ragtop will be based on the upcoming A3 sedan, with its longer wheelbase and classic proportions, rather than on the A3 hatchback, as is the current A3 cabriolet.
Why It Matters:The A3 cabriolet will give Audi a market advantage over its premium competition. There's nothing on the market quite like it: Mercedes-Benz has not formally decided yet on a CLA-based convertible, and the BMW 1-series and upcoming 2-series cabriolet are compact and on the verge of impracticality. There is no immediate competition from Cadillac, Infiniti, or Lexus, either. Considering its unique market position, this convertible will help Audi reach its ambitious sales targets in the U.S. Differentiation from the A5 cabriolet will be somewhat trickier; the pair’s styling appears to be largely differentiated by the voluptuous rear flanks of the larger A5.
Thanks to: Car and Driver
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